Juveniles And The Death Penalty Essays - Law, Misconduct

Juveniles And The Death Penalty Juveniles and the Death Penalty Why it's not a Deterrent, and How it can Become One Today, minors are using their age as a shield against capital punishment. I feel the death penalty is appropriate for juveniles in certain circumstances, such as murder and brutal crimes that are considered capital offenses. The rate at which the death penalty is carried out, as well as inconstancies in sentencing doesn't make it a deterrent. There should not be an age limit in all capital offenses for those who could face the death penalty and knew what he or she was doing was wrong, and a crime. Age limits do not predict when one is able to handle responsibilities. What they do is assume one should be able to take on new responsibilities, laws, and issues. One is not suddenly capable of driving at sixteen, and not immediately given the knowledge of the voting system at eighteen. How does a specific age predict when a person knows right from wrong? By not having a minimum age for juvenile offenders in capital offenses, juvenile's special rights and immunities would be taken away. Th ese rights for juveniles exist so justice courts can provide measures of guidance and rehabilitation for the youth by using mentors in society. There have been several laws made for juveniles regarding the age they could be tried as adults in capital cases. Although, the age limit varies from state to state, and even then that age isn't always followed due to different situations in cases. This is what I mean by inconsistencies among court cases. These laws were made because some youth who was not yet considered an adult committed a horrific crime and knew what he or she was doing when the crime took place. These juveniles perform the same malicious acts as adult capital offenders. They need to be punished for their actions just as the adults are so they know they can't get away with crime just because their age says they're not an adult yet. Thirty-eight states and the federal government created statutes authorizing the death penalty for certain forms of murder and other capital offenses. Presently, fifteen states have chosen the minimum age of eighteen for a youth to be considered for the death penalty, four have chosen the age of seventeen, and twenty states have chosen sixteen as a minimum age. There was one agreement among justices regarding the Constitution which doesn't say juveniles can't receive the death penalty. The Constitution, which has its roots in English Common law, is not in violation of the cases of juvenile death penalties. Before having a minimum age limit in effect, English Common law had a direct influence on the Constitution. This common law, carried over to American statutes, established the assumption that no one under the age of seven had the mental capability to commit crimes. Therefore they had no concept of mens rea, which is a Latin word meaning intent. In English common law intent had to be proven in cases concerning offenders of ages seven to fourteen, which carried over to be an American standard. Only in cases of youth over the age of fourteen was it possible to acknowledge they had the mental capacity to perform a crime with intent. Because these juveniles' crimes were so harsh, the youth's case would be transferred to criminal courts and, in turn, makes it possible to sentence violent, juvenile offenders with the death penalty. The idea of whether or not the death penalty should be applied to juveniles is only possible through the transfer of juveniles out of the juvenile courts and into an adult criminal court. Only then can a guilty, violent youth be punished to the full extent for the capital crimes they have committed. Due to inconsistencies in the laws, the death penalty is not a deterrent from keeping youth from committing crimes or fearing any serious punishments. The goal of having stricter penalties will hopefully also decrease the numbers of future generations who commit crimes. I feel that age is not a determining factor in deciding whether or not a youth should be punished for their actions. It should be based on

Juvenile Delinquency Essay Example

Juvenile Delinquency Essay Example Juvenile Delinquency Essay Juvenile Delinquency Essay Trappings of childhood When a child kills, does he instantly become an adult? Or does he maintain some trappings of childhood, despite the gravity of his actions? These are the questions oppressing our legal system today, as the violent acts of Juvenile delinquencies continue to make headlines. Some people believe that children should be tried as adults when prosecuted for certain serious crimes. Others feel that children should be tried as minors because they are not yet adults, and therefore, they should be reated differently. This is an important debate because how we choose to punish juveniles affects both our current and future society. Teens all over the world are being tried differently in court, and it is not fair to Judge and punish them inconsistently for the same crime. I believe that, without exception, children under 18 should be tried as minors. Our society has set 18 as the age of adulthood. Eighteen is when a person is expected to know what is right and wrong, and understand his responsibilities in the community. The responsibility to vote, sign contracts, make out wills, sign leases, and decide on medical treatment are not acquired until the age of 18. By 18, a person has experienced enough to know what he should and should not do. Then, why those under 18 are tried as adults? A person under 18 is a child and should be treated as such by the courts. When Juveniles receive a life sentence in adult prison, they never get a second chance. When they commit crimes and were punished properly, they should learn that their actions were wrong and not to do it gain. Juvenile detention helps show their mistakes and gives them a second chance, while prison does nothing to help a child. Adults have already had their chance; they should know the difference between right and wrong by the time they cross into adulthood; therefore they deserve an adult sentence. According to Dr. Brenda Plattner, affective dysregulation is at the heart of disturbances stemming from childhood drama and can result in lone-term impairments in functioning including impulsivity and anger-control problems. Young brains are not fully developed, so humans do not understand the full consequences of their actions until about the age of 23. Teenagers essentially lack wisdom, so their perception in life comes from what they are thought at an early age. Teens commit crimes for a reason. Maybe they are angry or want attention from their family. Committing a crime is the only option they see. In the Juvenile system, they can learn other ways to express themselves. Then they can return to society with a new chance at life. Juvenile Delinquency By darlyn09

History of analytical techniques used in structure determination Essay

History of analytical techniques used in structure determination - Essay Example The map tends to be fuzzy in some parts this is due to the problem of phasing loops but with the help of some software can usually predict up to 90% of the structure correctly and the remaining part is computed manually. The problem in this method is that it is very expensive and takes time and we can determine structure of only large crystal. The structural determination of protein is difficult by method because Crystallography requires purified protein in fairly large amount and it requires protein in form of a crystal and every protein can't be crystallized. This is due to the fact that forming the crystal required rather unusual conditions of pH and ionic strength. This method is also used to determine the structure of the components. This method is similar to X-ray diffraction but the main difference between these two methods is that it is done in the gas phase. In place of X-ray beam a beam of electrons is used in this method that scatter off the molecular electrons. Due to this large atoms scatter better than smaller ones. The main drawback or disadvantage of this method is that the compound must be volatile and maintain its structure in the gas phase. This method sometimes has lower accuracy because the compound is sometimes heated to put it in the gas phase. 3. Neutron Diffraction This method is also used to determine the structure of the crystal. This method is similar to X-ray crystallography except that a beam of neutrons is used in place of X-ray beam. This neutron beam scatters off the nuclei. The main advantage of using neutron beam is that all nuclei are of similar size and all can be found with comparable accuracy. This method is very useful when the location of hydrogen atoms is desired. Neutron diffraction generally gives more accurate bond lengths

Social and Emotional Aspects Dissertation Example | Topics and Well Written Essays - 9000 words

Social and Emotional Aspects - Dissertation Example p.29 Results †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p.31 Discussion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p.37 Recommendations †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p.39 Bibliography †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p.41 ABSTRACT A number of programs in American and the United Kingdom advocate a holistic approach to education reform that emphasizes community involvement and psychological support as a strategy to strengthen student ties with, and investment in the school and educational policy. These programs are compared in the light of psychological theories and given approval as equally valid roads to school reform. INTRODUCTION Most educational authorities agree upon the need for a broader, comprehensive approach towards the promotions of beneficial relationships and socially-conscious behavior. Most proposals to this end involve an active, holistic approach that engages the entire school in the interest of the most efficient, inclusive socialization possible. SEAL seeks to accomplish these goals by creating a more congenial environment that addresses several dimensions of the educational experience. SEAL engages the social, personal, and health dimensions of the school experience to achieve a more congenial experience for all involved, multifaceted approach towards an inclusive educational experience. ... side of the coin is the prevention of risky behavior that damages health and academic success; demand for problem prevention programs in most public schools has grown. (DeFriese et al. 1990), (Kolbe et al. 1997), (Gottfredson, 1986), (Connell et al. 1985), Errecart et al., 1991) The social and emotional aspects of learning are vital with respect to the way that they underscore the educational experience to contribute to the success of all students, and the promotion of a beneficial working environment for educators. The SEAL program facilitates a number of personal quality and emotional goals to make learning more efficient. Students must learn impulse control and the ability to govern their emotions, in addition to an internal motivational drive to invest in their own success. This requires a sense of awareness and critical reflection on the student's own goals and personal needs. And with an understanding of the self, empathy towards other students becomes a possibility. The progra m looks towards efficiency in learning, but also seeks to promote an emotionally safe environment. (Burns, 2010), (Bromley, 2012) These attitudes are advisable and beneficial even as benchmarks for higher education. (Burnard & Green, 2009) It is generally acknowledged that in order to achieve the goals of efficiency and efficacy in learning, the emotional dimension of child development, especially at the primary school level, must not be neglected. Children learn and perform when they feel emotionally secure. Without a certain degree of security, learning efforts will simply fail. (Breda, 2011), (Bromley, 2012) Positive activities promoting emotional security are needed within, and beyond class to foster learning in class. (Henderson & Mapp, 2002), (Pitman et al. 2001), (Perry, 1999) Most

Global Marketing Essay Example | Topics and Well Written Essays - 3750 words

Global Marketing - Essay Example This research will begin with the statement that organizations, which are operating in any industrial sectors including in the sector of Information Technology (IT), would want to expand their operations into foreign territories due to various factors. That is, organization could think about entering foreign markets if they have achieved optimal success in the home market, or due to heightened competition or saturation in the home market, or due to good opportunities in the foreign market, etc, etc. Whatever is the motivation for the firms to enter foreign territories, it is paramount on the part of the organization to study the foreign market in an in-depth as well as extensive manner. Various factors will be at ‘play’ in those foreign markets, and those factors will either aid the entering organization or will pose a major challenge to the organization. These factors will be visible both in the macro as well as in the micro environment of the organization. In the macro -environment, factors including political, social, cultural, economic, etc., could impact the entering organization. In the micro or in the immediate environment of the firm, market factors including competitors, recent trends, etc., will impact the organization. After analyzing these factors, the firms have formulate a set of objectives, so they have can have a clear path, regarding what to achieve and how to achieve those objectives. The next key process is analyzing the various entry modes and finding out the best entry mode. The firms should also plan out the marketing strategies that have to be implemented in the entering countries before-hand, so they can aptly reach their products or services to the intended customers. All these key processes will be applicable to our software development firm as well. Our company is a medium sized software firm developing software for applications in many sectors particularly electronics and communications sector. In our home operations in U K, we have around 2000 employees working in our various offices in number of cities. We are achieving optimal success and good profits in the UK market, but still some competition is emerging. Although, we can aptly fight the competition, with the intention to grow further, we are looking at foreign expansion. So, after achieving great success in the UK market, our firm has decided to broaden our horizons and target, initially the two foreign markets of Brazil and India. This report will first do an environmental audit of both the countries through the PESTEL and Porter’s Five Forces tool, and by focusing on the market as well as the competitors. Secondly, the report will set the SMART global marketing objectives for going international, then will discuss about the entry modes, finally ending with the discussion about the marketing strategies that has to be implemented for optimal success. Environmental Audit Every market or country including Brazil and India has certain uniq ue or common political, social and economic conditions, along with different clients’ base, consumer behaviour and competitors. These distinct aspects could aid as well as impede the organisations’ entry into that particular market as well as the resultant success. So, understanding and analyzing these aspects behaviour in relation with the product or service is a key necessity. Based on this analysis only, the marketing strategies need to be formulated, so that organisation can reach maximum customers, entice them and importantly build long-term relationship, thereby retaining them. As the above mentioned country specific aspects need to be mainly analyzed in relation with the product that is going to be launched, the product’s profile should ‘fit’ with the consumer of that particular market. Although, it applies to all product range, it is of utmost importance to the firms dealing in the IT sector. So, from the above understanding, it is clear tha t, the macro and the micro environment for the software firms as well as the consumer behaviour in the Brazilian and Indian market has to be analyzed, based on

Consumer behaviour in Brazil

Consumer behaviour in Brazil Brazil is the largest country in Latin America. The total population of Brazil is 170 million. The south east part of Brazil has the highest population and then comes the north east region. The GDP and per capita of the south east is more than that of the north east of Brazil. CONSUMER BEHAVIOUR The consumer behaviour in brazil to the detergent market is different in the north east and the south east of Brazil and is depended on many influences. One of the influence is the social influence. Social Influences North East Brazil South East Brazil Culture and sub culture 65% of the population are a mix of African and European origins and their lifestyles, rituals and values share an African influence. Music and humour are the key elements of their culture. Only 35% of the population share an African influence whereas the rest are the migrants from Europe. This part is the financial and the political hub of Brazil. Social class More than half of the population fall in the low income category .The economy is heavily dependent on agriculture. It is more labour intrinsic type of job. Most of the women in the family are housewives. Only 21% of the entire population fall in the low income category and most of the women are from the working class. Group Membership Most of the women meet and wash their clothes in public laundry or pond in a group. Cleanliness being an issue of gossip, every woman tend to keep their family clean to please the group. Most women own a washing machine so self esteem and social status is given less importance. The purchase behaviour of a customer depends on various factors as shown in the diagram below. The social influences are the subjective norms. Apart from price of the detergent, the important attributes for the north east customers as per the rankings are Power of detergent Its fragrance The ability to remove stains without the need of soap and bleach The dissolving power with the water Packaging Impact on colours Whereas the south eastern customers are habitual decision makers. They would prefer to use the same detergents that they are using unless they dont get any flaws. BRAND PLAYERS AND THEIR STRATEGIES UNILEVER: TOP BRANDS: Omo is the top brand of the portfolio and is considered as a high quality at a premium position which is for the high end market. Omo has more than half percentage of the total market share in Brazil .Minerva is a medium quality product with low brand awareness and second in market share. Campeiro is a well-known cheapest product but with a low top of the mind penetration. The target customers of Unilever were the high income segment. The highest profit margin that Unilever generates is from the sales of Omo. STRATEGY USED: With the help of brands like Omo Unilever was the market pioneer in Brazil and hence got the first mover advantage in the detergent sector. Unilever is the LEADER in the market. It followed the strategy whereby it created the most desirable market space in the minds of the consumers as seen by the Top-of-Mind-Awareness results. (Exhibit 8) Their main strategy is to advertise and increase the sales especially of Omo as the profits generated from their detergents proves a backbone for their expansion in food and personal care categories. Unilevers main line of promotion was through the media advertising. This is cost effective and irrespective of the income, Brazilians are avid television watchers. POSITIONING: The various products of Unilever are positioned as per the product and its appeal. Its positioning ranges from removal of stain by eliminating the need of bleach (Omo) to delivering pleasant smell and softness (Minerva) to cost reduction (Campeiro) DISTRIBUTION: Unilever had the daunting task of distributing to 75,000 small outlets in the Northeast. For this it relied on its existing network of generalist wholesalers and sometimes also on secondary, smaller local wholesalers. This however increased their cost. It also had the option of contracting with the specialized distributors. PROCTER GAMBLE: TOP BRANDS: Ace is of the superior quality and is still sold at a lower price than its second brand. Through research and development, their strategy would be to improve the price and the perceived quality of Bold and Ace which is in competition with Minerva and Omo respectively. STRATEGY USED: PG is a MARKET CHALLENGER which is aggressively trying to extend its market share. It has specific challenger strategies like VALUE PRICE GOODS AND SERVICES and IMPROVED SERVICES. The advertising is not very effective as the consumers dont have much knowledge or a top of the brand awareness as compared to the other brands in the market. POSITIONING: Like most of the products of Unilever their products are also positioned depending on the target customers. Two of their main products are positioned similar to Unilevers products e.g. Bold and Pop whereas Ace is positioned as a superior whiteness source. ASA ASA is a local Brazilian brand and is only popular in Northeast TOP BRANDS: Invicto which is an entry level detergent as it is a low cost detergent and valued by its customers. It is a key competitor of Campeiro and focuses on cost reduction across all dimensions. STRATEGY USED: They are the MARKET NICHERS and have been serving a special segment of the market as a whole. POSITIONING: Positioned like Campeiro i.e. as a low priced product SWOT OF UNILEVER IN BRAZIL (AS PER CASE) PRESENT SITUATION: Unilever is the pioneer of consumer goods industry in Brazil and a clear leader in the detergent powder category with an 81% market share achieved by brands like Omo, Minerva and Campeiro. The Brazilian fabric wash market consists of two categories: detergent powder and laundry soap. It faces a huge threat from PG and hence Unilever should look into tapping the niche markets before its competitors entry into them STRENGTHS: Detergent market pioneer in Brazil. Hence gained the first mover advantage which proved very favourable for its success Unilever is a strong brand in itself and has wide acceptance for its products all over the world Have a wide range of brands i.e. have a strong brand portfolio which caters to different market segments. For e.g. Omo is more technology oriented, Minerva clings to its emotional appeal and is a traditional brand, Campeiro focuses more on cost reduction They are innovative and customer centric in their approach. E.g. introduction of 4 new variants of Omo. Each of them have different properties targeted at specific needs of customers Detergents will always remain the cash cows for Unilever WEAKNESS: Difficult to make a selection with respect to cost effectiveness between the Generalist Wholesaler and Specialist Distributor since both could prove to be equally useful in its own way and once selected very hard to reverse Vast difference in distribution of social classes in the Southeast and Northeast. So similar strategies and products will not have the same result and might also vary vastly from the expected result especially in the Northeast Its brand Campeiro is perceived to be low on quality since it is also low priced High availability of substitute products OPPORTUNITY: Tap the niche market i.e. the untouched low income sector before the competitors penetrate there Change the positioning of detergents in the minds of the Northeasterners so as to increase the use quantitatively Make use of the high frequency of washing tendency in the Northeasterners which would improve product sales in this area Omo has the highest Top-of-Mind-Awareness amongst the Northeasterners (approximately 70%). This can be used as a way to generate awareness about Unilevers other brands and also for the product which needs to be directed to the lower income consumer segment (exhibit 8) Improvement in Brazils overall economic performance thereby improving the purchasing power of the natives and especially the lower income consumers Adopt appropriate strategy targeted at the lower income group so that Unilever successfully manages to tap all the classes of people Introduction of more technology based and innovative products like Omo THREATS: Rapid growth and improvement of PGs RD and marketing expertise Northeasterners manner of using detergents is different from the Southeasterners. As per this logic the use of detergents is less with the Northeasterners Preference of laundry soap over detergent powder in the Northeast. This would pose a challenge to the lower income consumer segment product which the company wishes to market Competitor brands like Bold, Pop and Invicto are direct competition to Minerva and Campeiro with regards to quality and price There is almost equal market penetration of the competitors brands with Unilevers brands. For e.g. Invicto, Ace, Campeiro (penetration in the range of 60-80%) Introduction of local products by smaller companies with better distribution Price war with other giants like PG UNILEVER IN BRAZIL As given in the case study, Unilever in Brazil has a strong 81% market share by means of its three brands: Omo, Minerva and Campeiro. Question at hand is Whether or not to market detergents to lower income consumers in Northeastern Brazil and How to go about it The lower income segment isnt tapped by any of the giants of the detergent industry hence it provides opportunity to the company for growth in this segment. Also there is a need for good products matching the flagship brand Omo combined with affordability as clearly seen by the example stated about Maria ConceiÇà £o. TREND IN BRAZIL: As per case study it is known that Northeasterners believe bleach is a must for removal of stains; detergent powder is used only to make the clothes smell good. For the Northeasterners cleanliness is perceived as important despite of their low income survival. Cleaning of clothes for them is also seen as a measure of dedication of the woman of the family. Hence the challenge is to change few age old perceptions and yet successfully make a mark in the lower income segment. For this Unilever will have to convert the laundry soap users into an Omo class user. This is a long term strategy but yet a feasible one. WHY CHOOSE LOWER INCOME GROUP: Enter lower income group segment before PG penetrates there Detergent market in this segment will always be a cash cow Need gap analysis shows that there is an existing need for good detergents in this market IMPLICATIONS OF MOVE: SHORT TERM IMPLICATIONS: First mover advantage, shift of investment of money in low price brand from premium brands LONG TERM IMPLICATIONS: Market leader in low income detergent market, without a shift in Omo customers the new brand will be able to attract lower income customers WHAT SHOULD BE DONE? There are various options with Unilever. Namely, Launch a new product in the market targeting the lower income consumer without cannibalizing its own premium brands extensively Reposition one of its existing brands Have a cheaper version of Omo/Minerva Carry out an extension of one of the existing brands I believe that Unilever in Brazil should carry out PRODUCT LINE EXTENSION. Hereby they should introduce an additional item in the same product category. Unilever should have an extension of its brand Minerva named Minerva Progress (similar to Omo Progress which removes difficult stains without bleach and laundry soap). Minerva Progress should be positioned between Omo and Minerva PROS: The positioning of product between Omo and Minerva will help gain visibility Can promote positively using Unilevers brand name Good market penetration of Minerva as a brand  [1]   CONS: Minerva as a brand is perceived to be a medium quality brand with less Top-of-Mind-Awareness  [2]   Fierce competition with PG brands like Bold and Ace WHY EXTENSION OF MINERVA: Not possible to have a low cost product under the Omo brand since this would confuse the consumers about the original Omos credibility Launch of a new product will not be cost effective Having an extension of Campeiro might not be successful due to the original image of the brand as a cheap quality brand Repositioning of any of the top brands might confuse the consumers and Unilever might lose its loyal customers Minerva having a good market penetration can perform well if the positioning for the extended product is done appropriately. Also as per Exhibit 8 the consumers in the Northeast have good knowledge about the Minerva brand (rated second after Omo). Hence the company should capitalize on this fact and thereby build a route to tap its lower income segment by using the brand name. A MARKET RESEARCH SHOULD BE CARRIED OUT TO UNDERSTAND THE RANGE IN WHICH THE CUSTOMERS WOULD BE WILLING TO SPEND MARKETING MIX OF MINERVA PROGRESS: PRODUCT: A new formula should be produced to match the requirements of the customers and at the same time not increasing the cost Product should have attributes as per requirement of the lower income segment especially cleanliness, whitening and productivity  [3]   Along with price the product should match the six key attributes important to this segment. Formulation should have more emphasis on stain removing capability while keeping Minervas original features intact like perfume and softness The product should be made available in various sizes and types. This would be apt for customers who do not use a large quantity of product per month. This would also give a notional feeling to the customer of having spent less Use of packaging other than cardboard boxes e.g. plastic sachet PRICE: The price of the product should be affordable for the lower income consumers The company is increasing the cost on formulation and nullifying it by cutting down on packaging charges The product should be such that it is priced less than Omo and Minerva itself but a little more than Campeiro Unilever should adopt PENETRATION PRICINGfor its product whereby the profit margin for Unilever would be less but it would maximize unit sales and increase market share in this segment Adoption of penetration pricing would also discourage the competitors entry Also initially Unilever can have an INTRODUCTORY PRICE for the product which would encourage people to purchase the product SUGGESTION: Unilever can also get into backward integration to reduce its cost thereby managing to produce low priced products PLACE Unilever should sell its products at all places in the Northeast Since the big shopping malls are perceived to be expensive it should display its products at local stores Unilever should display Minerva Progress along with Omo. This is because Omo itself has a good image that even this product will be highlighted to all the customers PROMOTION Product should not be advertised as a product meant only for the low income group since this might create a negative impression about the company Medium like hoardings, radio, television should be used Above the line promotion should be emphasized on more than below the line advertising Sales promotion activities should also be carried out heavily which are directed at the customers DISTRIBUTION: Intensive distribution should be used to make the product available extensively in all the retail outlets To target the lower income segment Unilever should adopt the Specialized Distribution method as given in Exhibit 13 PUSH STRATEGY: Initially a push strategy should be used wherein the product is pushed at the customers and made widely available to them. Then depending on the demand forecasts a push-pull strategy should be used. POSITIONING: FRAME OF REFERENCE: Detergents POINT OF DIFFERENCE: Quality with affordability POSITIONING: Attribute and benefit positioning STATEMENT: THE MORE THE BETTER OR THE LESSER THE BETTER.WE GIVE YOU BOTH; MORE QUALITIES FOR LESSER PRICE! PERCEPTUAL MAP: 200 MINERVA PROGRESS OMO 200 0 100 ACE BOLD PERCEIVED QUALITY PRICE INDEX 100 CAMPEIRO POP INVICTO MINERVA = UNILEVER = PG = ASA

Cause Effect Essay - The Causes of Date Rape -- Expository Cause Effec

Cause Effect Essay - The Causes of Date Rape There is no one direct cause of date rape. Although there are usually three key elements involved, socialization, miscommunication, and/or changing sexual mores. In a general sense, traditional male and female roles in society are part of the problem. Men are taught at a very early age to be aggressors; they participate in aggressive team sports, are encouraged to be competitive, not to give up, to keep on trying. They are encouraged to have strong sexual feelings and to experiment with their sexual satisfaction as a part of their masculinity. This environment which encourages men to be competitive and get what they want often leads to a belief in the "right to have sex." Women on the other hand are socialized to be more passive, dependent,...