Timing of market entry strategy for Samsung Galaxy S5 Research Paper

Timing of market entry strategy for Samsung Galaxy S5 - Research Paper Example More customers are using mobile phones with smart applications and features. The use of smart phones with multiple capabilities and features has become common among the global consumers. In the initial stages of the introduction of smart phones in the market, consumer uncertainty towards the new technology was higher. Over years, the customer preference has come to a level where there is enormous potential for new technologies to attract more consumers easily. Customers are looking for innovative and distinctive features in their smart phones and are experiencing more certainty in using new technologies. The prevailing customer preferences for smart phones coupled with the high end features like latest operating systems, large display, a 16 MP camera, fingerprint identification and other unique features have made it appropriate for Samsung to capture the market by introducing this product. The previous offering of Samsung in mobile phones was the Galaxy S4 which was launched in the first quarter of 2013. The Galaxy S4 was accepted widely and the product had more than 10 million pre orders. The commercial reception as well as the critical reception of the product was impressive. The Samsung Galaxy S5 was launched almost a year after the launch of Galaxy S4 as the immediate successor of the model. However, after the introduction of Samsung Galaxy S5 in the market in 2014, it was noticed that there is only a slight improvement in this model over its predecessors like Samsung Galaxy S3 and S4.